Find out: What is an advertising license? Conditions and procedures for applying for an advertising license. Cases requiring an advertising license & current forms of advertising.
In the vast market with many competitions and diverse goods, to expand the market, increase brand recognition and business efficiency, businesses need to promote their products and services. At that time, advertising is a means to bring the products and services of the business closer to consumers.
The following article by Online Accounting will share with you relevant information about advertising licenses and procedures for applying for advertising licenses for products and services.
What is advertising? What is an advertising license?
➨ What is advertising?
Advertising is the use of media to introduce people to products, goods and services for profit or non-profit purposes. In which, the person who wants to promote information about products and services must pay the media providers, then these media will transmit information to consumers and service users.
Some popular advertising media are Adwords advertising, SEO advertising, Facebook advertising or Youtube advertising… these are also the largest information transmission platforms today.
➨ What is an advertising license?
An advertising license is a type of license granted by a competent state agency to a business or individual providing advertising services. In particular, an advertising license demonstrates the legality of advertising activities and specific advertising content for each product/service of the manufacturer, distributor, or supplier.
Popular forms of advertising today
Individuals and businesses can choose one of the following means to advertise their products and services:
- On newspapers, electronic media, terminals and other telecommunications equipment;
- On printed products, technological equipment;
- Billboards, banners, screens, light boxes, signs;
- In cultural, sports, conference, exhibition and event programs;
- The group of people doing the advertising;
- Loudspeaker.
Cases requiring advertising license
Applying for an advertising license is a mandatory procedure for organizations and individuals who intend to build and implement advertising activities for certain specific products/services as follows:
- Medicine;
- Cosmetics;
- Chemicals and preparations for killing insects and bacteria;
- Milk and other nutritional products for children;
- Food, additives;
- Medical examination and treatment services;
- Medical equipment;
- Plant protection materials and chemicals, plant protection material;
- Veterinary drugs and supplies;
- Fertilizers and biological products for use in the fields of crop cultivation and animal feed.
Conditions for granting advertising licenses for products and services
- Must have a business registration certificate if advertising goods/services business activities;
- There must be documents proving the conformity of products and services to legal standards when advertising products and services;
- When advertising property for which the law requires a certificate of ownership or right to use, the certificate of ownership or right to use of the property must be provided.
Procedures for applying for advertising license
➨ Step 1: Prepare application for advertising license
Application for advertising license for products and services includes the following documents:
- Application for advertising permission;
- Copy of product registration and declaration;
- Product label sample;
- The script and expected advertising content must be pre-recorded on a video or audio disc (in case of advertising on radio or television) or must have a mockup (content template) for advertising on other media;
- For advertising content other than the uses and features of the product included in the product declaration, there must be scientific documentation to prove it.
>> Learn more: Request product and goods declaration.
➨ Step 2: Submit application to competent authority
Each different industry will have different authorities responsible for its own management. The competent authority to review and grant advertising licenses is specifically regulated as follows:
- Department of Drug Administration: licensing of drug advertising content;
- Food Safety Department: licenses advertising of milk and nutrition for children;
- Department of Medical Examination and Treatment Management: reviews applications for licenses for medical examination and treatment services using modern medical methods of facilities licensed to operate by the Minister of Health;
- Department of Traditional Medicine and Pharmacy Management: grants advertising licenses for medical examination and treatment services using traditional medicine methods of facilities licensed to operate by the Minister of Health;
- Department of Health Environment Management: responsible for licensing advertising of chemicals and insecticides and disinfectants used in household and medical fields;
- Department of Medical Equipment and Construction Management: licensing of medical equipment advertising.
➨ Step 3: Process the application and notify the result
After receiving the application for an advertising license from a business, within 5-10 working days, the competent authority will process the application and return the result. In case of disagreement or request for adjustment, the authority will state the reason in writing.
>> See more: Procedures for establishing an advertising company.
Why do I need an advertising license?
There are 3 reasons you need to apply for an advertising license:
- Firstly, the advertising license is the basis for competent state agencies to resolve arising issues if they find that the provision of advertising services is not in accordance with the law;
- Second, there are many advertising service providers on the market today, so finding and choosing a suitable and reputable unit is also a difficult problem. Therefore, being granted an advertising license will help the advertising content as well as the advertising provider gain the trust of consumers;
- Third, it helps advertising companies avoid risks in censorship and verification of legal documents by state agencies.
Some frequently asked questions when applying for an advertising license
1. What types of advertising are there?
There are many forms of advertising, specifically:
- On newspapers, electronic media, terminals and other telecommunications equipment;
- On printed products, technological equipment;
- Billboards, banners, screens, light boxes, signs;
- Loudspeaker;
- In cultural, sports, conference, exhibition and event programs;
- The group of people made the accusation.
2. What is an advertising license?
An advertising license is a type of license granted by a competent state agency to a business or individual providing advertising services. In particular, an advertising license demonstrates the legality of advertising activities and specific advertising content for each product/service of the manufacturer, distributor, or supplier.
3. What are the conditions for applying for an advertising license?
Businesses wishing to apply for a license to advertise products and services must meet the following conditions:
- A business registration certificate is required for companies providing advertising services;
- Advertised goods and services must have documents and papers proving compliance with standards;
- When advertising property, the party hiring the advertising service must have a certificate of ownership or right to use that property.
4. Where to apply for a license to advertise products and services?
Depending on the type of product or service you need to advertise, you can apply for a license at the Department of Drug Administration, Department of Food Safety, Department of Medical Examination and Treatment Management, Department of Medical Equipment and Construction Management.
>> See details: Authority competent to grant advertising licenses.
5. What products and services require a license to advertise?
Individuals and organizations wishing to advertise products and services that affect the health of users must have an advertising license. Specifically as follows:
- Advertising of drugs, cosmetics, food, additives
- Chemicals and preparations for killing insects and bacteria;
- Milk and other nutritional products for children;
- Medical examination and treatment services, medical equipment;
- Plant protection materials and drugs, plant protection materials, veterinary drugs and materials;
- Fertilizers and biological products for use in the fields of crop cultivation and animal feed.
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